Define Friendship KPIs

“Find a friend discord server” goals diverge from typical engagement metrics. Track mutual DM counts, voice-call minutes, and cross-server invites between matched users.

Data Collection Ethics

Aggregate anonymized stats; display community-level dashboards, never individual logs.

Retention Drivers

Buddy-anniversary pings and shared badge unlocks spike Day-30 return rates by 18 % in pilot studies.

Iterative Tuning

If DM reciprocity dips below 40 %, tweak ice-breaker formats or time-zone matching logic until metrics rebound.